Privacy Policy

Last updated: January 2026

Effective Date: 1 January 2026

Welcome to up77. We are committed to protecting the privacy and personal data of every player who uses our platform. This Privacy Policy explains in clear terms what information we collect, how we use it, with whom we may share it, and the choices you have regarding your data. By accessing or using up77, you agree to the practices described in this policy.

This policy applies to all players in Bangladesh and any other jurisdiction where up77 operates. We handle all user data in accordance with accepted data protection principles, including the principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.

Information We Collect

We collect only the information necessary to provide you with a safe, fair, and enjoyable gaming experience on up77. The types of data we gather fall into two main categories: information you provide directly, and information collected automatically when you use our services.

Information You Provide Directly

When you register for or use your up77 account, you may provide us with the following:

• Full name, date of birth, and gender
• Email address, phone number, and residential address in Bangladesh
• Username and account password (stored in encrypted form)
• Payment details such as your bKash, Nagad, or Rocket mobile number, or bank account information for deposits and withdrawals
• Identity verification documents when required for KYC compliance

Information Collected Automatically

When you visit or interact with up77, our systems automatically collect certain technical and behavioural data, including:

• IP address, browser type, operating system, and device identifiers
• Pages visited, session duration, game interactions, and betting history on the platform
• Cookies and similar tracking technologies as described in the Cookies section below

How We Use Your Information

up77 uses the information we collect for the following specific purposes:

• To create, verify, and manage your player account and enable access to our platform features
• To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and supported banking channels
• To deliver bonuses, promotions, and personalised offers relevant to your activity on up77
• To conduct identity verification (KYC) and prevent fraud, money laundering, and underage gambling
• To send account-related communications including transaction confirmations, security alerts, and service updates
• To improve platform performance, diagnose technical issues, and develop new features based on aggregated usage data

We do not use your personal data for automated profiling that produces significant legal effects without human oversight. Marketing communications are only sent where you have expressly consented or where we have a legitimate interest, and you may withdraw consent at any time by contacting support.

How We Share Your Information

up77 does not sell, rent, or trade your personal data. We share your information only in the limited circumstances described below, and only with parties who are contractually obligated to handle it securely.

Service Providers

We work with trusted third-party service providers — such as payment processors (bKash, Nagad, Rocket), KYC verification services, game content providers, and cloud infrastructure partners — who access only the minimum data needed to perform their function. All such providers are bound by strict data processing agreements.

Legal Obligations

We may disclose your information when required to do so by applicable law, court order, or regulatory directive. This includes disclosures to prevent or investigate fraud, money laundering, or other illegal activity. We will notify you of any such request to the extent permitted by law.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of up77's business assets, your personal data may be transferred to the successor entity. You will be notified in advance of any such transfer and of any choices you may have regarding your data.

Cookies and Tracking Technologies

up77 uses cookies and similar tracking technologies to improve your experience on our platform. Cookies are small data files stored on your device that help us remember your preferences and understand how you use the site. We use three types of cookies:

• Essential cookies — required for core platform functions such as session management and security controls
• Performance cookies — used to analyse how visitors interact with up77 so we can improve the platform
• Functional cookies — used to remember your preferences, language settings, and login state across sessions

You can manage or disable cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of the up77 platform. We do not use cookies to track you across unrelated third-party websites.

Data Retention

We retain your personal data for as long as your account remains active and for a reasonable period thereafter to fulfil the purposes outlined in this policy. Account records and transaction data may be retained for a minimum period required under applicable financial regulations to support audit, compliance, and fraud prevention obligations.

When your data is no longer required, we will securely delete or anonymise it in accordance with our internal data lifecycle procedures. You may request early deletion of your data subject to legal retention requirements by contacting our support team.

Data Security

up77 employs industry-standard technical and organisational measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security practices include 256-bit SSL/TLS encryption for all data in transit, encrypted storage for sensitive personal and financial data, role-based access controls that restrict staff access to only the data needed for their function, regular security assessments and vulnerability testing, and incident response procedures to address any suspected data breach promptly.

While we take every reasonable precaution to protect your data, no online platform can guarantee absolute security. We encourage all players to choose strong, unique passwords and to contact us immediately at [email protected] if they suspect any unauthorised activity on their account.

Your Rights Over Your Data

As a user of up77, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected] with your request:

• Right of access — you may request a copy of the personal data we hold about you
• Right to rectification — you may ask us to correct inaccurate or incomplete personal data
• Right to erasure — you may request deletion of your data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations
• Right to restrict processing — you may ask us to pause processing of your data in certain circumstances while a request is being reviewed
• Right to object — you may object to the processing of your data for direct marketing purposes at any time

We will respond to all valid data rights requests within a reasonable timeframe. In certain cases, we may need to verify your identity before processing a request to protect the security of your account.

Third-Party Links

Our platform may reference third-party payment services such as bKash, Nagad, and Rocket. Please note that once you leave up77 and visit a third-party platform, that platform's own privacy policy applies and we have no control over how they handle your data. We encourage you to review the privacy policies of any third-party services you use in connection with your up77 account.

Children's Privacy

up77 is strictly an adult gaming platform. Our services are intended solely for individuals aged 21 years and above. We do not knowingly collect or solicit personal data from anyone under the age of 21.

If we become aware that personal data has been collected from a person under 21 without appropriate parental consent, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on up77, please notify us immediately at [email protected].

Payment Data and Financial Information

Payment transactions on up77 are processed through trusted third-party payment gateways including bKash, Nagad, Rocket, and Upay. We do not store full payment credentials such as complete mobile wallet PINs or full bank account numbers on our servers. Payment data shared during transactions is used solely to process your deposit or withdrawal and is handled in accordance with the security standards of the respective payment provider.

All financial records associated with your up77 account, including deposit and withdrawal history, are retained in accordance with applicable financial compliance requirements. You may view your transaction history within your account dashboard at any time.

Changes to This Privacy Policy

up77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes to this policy, we will update the effective date at the top of this page and, where appropriate, notify registered players via email or an in-platform notice.

Your continued use of up77 following the posting of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way up77 handles your personal data, our support team is available to assist you. We are committed to addressing all privacy-related enquiries promptly and transparently.

Reach us by email at: [email protected]